Onyx Agency

AI-Powered Solar Client Acquisition Engine. We build high-conversion ecosystems that book appointments while you sleep.

01. Market Gap

Why generic websites fail U.S. solar contractors in 2025.

Core Problems

Slow Response

Many solar inquiries arrive after hours. Waiting 5+ minutes can collapse conversion.

Benchmark: lead response studies (InsideSales / HBR).

Unqualified Leads

Agencies ship tire-kickers. Sales burns time on bad roof or credit fit.

High CAC

U.S. solar CAC often runs $2,000–$5,000. Brochure sites do not compress it.

The Onyx Sales Engine

We do not ship “just a website.” We deploy a conversion machine:

  • Meta Ads–optimized UX
  • Deep Navy & Electric Blue fintech aesthetic
  • Built with Cursor AI for speed-to-market

Image: premium solar install
→ public/images/solar/hero-home.jpg

24/7 AI Sales Agent

Your best rep — never offline:

Qualification: Ownership, utility bill, credit band.

Speed: Sub-second replies, 24/7.

Booking: Calendar slots synced to your CRM.

Image: AI chat UI mock
→ public/images/solar/ai-chat.png

System Advantages

Instant Lead Response

First-minute response dramatically beats delayed follow-up.

Benchmark: ~391% lift vs. delayed response (Velocify / lead-response studies).

CRM Automation

Roof, bill, and credit signals flow into your pipeline — no re-keying.

Appointment Setter

AI books ready-to-buy homeowners — not form spam.

Why Texas, Florida & California?

2023 2024 2025 forecast

U.S. install growth concentrates in high-sun states — TX and FL lead volume and velocity.

Source: EIA / SEIA market snapshots (illustrative trend).

Speed Wins Deals

391%

Higher conversion vs. slow follow-up

Industry benchmark — first-minute response.

Why it works

Our AI closes the response gap. In U.S. solar, the first qualified contact often wins the deal.

ROI = ((Sales − Ad Spend) ÷ Ad Spend) × 100

Conversion Comparison

~12% Static form funnel
~45% Onyx AI engine

Typical completion: static forms ~10–15% vs. conversational qualification ~40–55% (pilot benchmarks).

Replace with your live Meta + CRM data.

Targeting Strategy (USA)

StatePriorityEdgeTargeting
Texas HIGH Lower CPL in many metros Solar intent + homeowners
Florida HIGH Highest lead volume potential Utility bill > $150
California MEDIUM Higher LTV (NEM 3.0, storage) Battery + backup focus

Launch Roadmap

Week 1

Cursor AI build: landing + AI API wiring.

Week 2

Meta Ads test ($100/day pilot) in TX / FL.

Week 3

Prompt + qualification tuning from call feedback.

Week 4

Scale winning ad sets + zip clusters.

Ready to Scale?

Onyx Agency — we do not dump leads. We fill your calendar with qualified appointments.

Book a strategy call →

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